How to conduct the perfect brainstorm (with advice from Isaac Asimov)

I recently stumbled across a long overlooked essay by the science fiction writer Isaac Asimov. Before being shared on the MIT website, On Creativity had been gathering dust for nearly 50 years in a filing cabinet at the Allied Research Associates, a thinktank tasked with generating ‘outside the box' ideas for a missile defence system. Asimov had been hired by...