How brands are getting creative on TikTok
Since launching in 2018, TikTok has been attracting everyone from Gen-Zers to boomers in their droves, thanks to its winning combination of snappy videos, catchy soundtracks and viral trends. As the most downloaded app globally in 2021, it's little wonder that we've seen brands turning their focus to the platform too. For brands, the appeal of TikTok is the potential...