Even Vikings wore helmets, says new PSA from Denmark

Tore Frandsen directed the two-minute film, led by creative agency &Co, which follows a horde of Vikings as they plan their next invasion of England. Furs are donned, horns are blown, but there's one big issue – lead Viking, Svend, doesn't want to wear his helmet. Much debate ensues over the pros and cons of protective headgear ensues, all in...