Channel 4 covers the UK in cakes to celebrate the return of GBBO

The campaign is themed around the tagline ‘Life's looking sweeter' and includes the installation of a 78ft high show-stopper bake on Argyle Street in Glasgow, complete with a 23ft long fork. Cakes abound elsewhere too, with digital screens in cities including Leeds, London, Glasgow and Manchester depicting the local weather conditions in real time via reports that feature a Bake...